Nowadays, launching an online business has become more difficult because of the fierce competition. To differentiate yourself from other e-commerce businesses, you have to find products that are more unique than the ones your competitors are selling.
Regardless of which industry you are operating in, there are two types of products: commoditized and niche products. Commoditized products are essential, popular goods with high demand.
Meanwhile, niche products are one-of-a-kind types of products and are usually more expensive than commoditized ones. There are some tools you can use to find good niche products online. Reddit and Trend Hunter may help you with this.
Find Unique Products to Sell Online
UPC and comScore, found out during a survey that 61% of Americans had made a purchase from an e-commerce business because that business offered a different and unique product. This is why selling niche products will help your business grow.
If you want to start selling a unique product, try Swedish snus. It is a traditional Swedish smokeless tobacco product that is preferred by people that want a substitute for cigarettes. Other niche products that you can sell online are mini-whirlpool foot baths, water and sand-proof blankets, quick-drying bath pillows, really the list is endless. These are all rare products that aren't found everywhere on the net.
Try Reddit and Trend Hunter to identify unique products
If you think finding unique products is hard, we recommend these tools to make your search easier. You can use Reddit & Snoopsnooo to identify niches. Search on Reddit for topics that interest you. Trawl through forums to understand what are people looking for. Once you have found some popular subreddits, use Snoopsnoo to analyze the popularity of the forums.
Then assess the opportunity for potential product niches. Another option is to try Trend Hunter which uses data to identify consumer insights and new opportunities. If you recognize a trend earlier than other businesses, you will be a step ahead of your competitors.