Pay Per Click advertising, or PPC as it is known, is a complex digital marketing strategy that many businesses choose to include in their online marketing plan.
In this short article, we take a closer look at some of the advanced PPC services that are available from a leading Australian digital marketing agency.
Ad copywriting
It is essential to use professional copywriters to make up your ad text, which is why you should contact a top rated Australian PPC marketing agency, who have an in-house team of ad copywriters. Good ad copy speaks to the customer and encourages them to investigate further, so using a PPG agency is advised.
Competitive analysis
It makes total sense to check out your competition and a good PPC agency can analyse their web traffic to identify shortcomings that you could exploit. A technician can carry out a thorough online audit of any rival that you would like to learn more about.
Remarketing campaigns
Remarketing involves targeting visitors that did not convert, giving them another opportunity to connect with you. This can prove to be very fruitful and should be carried out on a monthly basis; people like to look at things they will need in the future and making contact might be all that is needed.
Bid management
Advertisers bid in real time for specific page placements and if you are not familiar with this, you could easily overspend; using a PPC management agency means you have the best bidders in your corner. Other platforms include Instagram, X and Tik-Tok.
Keyword research & selection
It is normal to choose groups of keywords when planning a PPC campaign and, of course, your choice of keywords is critical for the success of the project.
An award-winning PPC agency has a team of specialists that select the best keywords for your campaign. Research needs to be done in order to select the right keywords, which is another reason to contact a leading PPC agency
Ad extensions
It is a good idea to add a tag to your ad copy, which might be location, contact information or a hyperlink to your landing page. When you approach a PPC management agency, they have talented people who know how to get the most out of a campaign, giving you a good ROI.
Google Ads
This is the best PPC platform that allows you to place your ad right next to Google’s top search results, which is the best possible placement for any ad. Award-winning agencies prefer to use Google Ads rather than other digital platforms, as results are better.
Choosing a top-rated PPC management agency is the best way to ensure good ROI for all campaigns and as far as digital marketing goes, PPC offers great potential in the right hands. PPC marketing should be one strategy that you use in your digital marketing plan, along with SEO and social media marketing.
