You have a tech business, and you figure you want to grow your business through social media. It would seem like a pretty lousy idea if Elon Musk hadn’t proven it was 100% possible since he has never paid for marketing for Tesla.
He simply has his team post about it on social media and people lap it up like thirsty dogs. Here is how you build your technology business through social media.
The Elon Musk Method
Elon runs his share of technology companies, even if from the shadows in some cases, through shell companies and tax havens. This guy found a way to promote his technology without paying for marketing. The trouble is that Elon also had great products, the biggest of which he gave away for free.
However, what powered Elon’s initial success on social media? It is simple. Technology, engineering, cooking, magic tricks, they all have one thing in common. They are universally interesting.
Watching a new phone being operated underwater is fun. Watching a massive machine bend pipes really quickly is interesting. Look at the most popular videos on social media right now (besides celebrity ones). Watching people cook, run magic tricks, and show off DIY hacks are interesting.
Going Early Elon
You need to find what is interesting about your products. You need to show demonstrations of your tech. Your social media should show people using your products, people stretching your products to their limits, and even people unboxing your products. Give tutorials on your products.
People are already doing these sorts of things for free. They are getting likes, followers and advertising money. You could be creating all these types of videos, articles, podcasts and photos yourself and drawing the same levels of attention and interest.
You Should Mirror Your Posts
Change your intros out outros, and then mirror your posts across all the social media platforms. Make short intros and outros for each social media platform (where applicable). Make content templates for the rest so that they show your branding, and they give an indication of which social media platform people are looking at.
Put your video on YouTube, and then cut up the most interesting bits and make YouTube shorts with them. Post them at intervals a few days after the original post. When you post the shorts, go over the TikTok and post them there.
You then go over to Rumble, remembering to change your intros and outros, and you upload the same large YouTube videos, but you add in or keep anything that was perhaps a little too grown up or adult. For example, you may not want to mention that your buzz saw can cut through human bone in 0.3 seconds on YouTube, but it is perfectly fine to say it on Rumble.
Try to avoid Twitter where possible, at least until Elon Musk has bought it and removed the bots. However, you can use GETTR if you wish. Mirror those posts on Twitter if you like, and then onto Instagram. Then, mirror your content on podcasts and the other social media platforms.
Your Facebook Fan page is somewhere you can mirror all your content. Your Facebook wall will take most types of media, so it doesn't matter if you are posting audio, pictures, Infographics, videos, etc. Whenever you make some social media content, pop it on your social media fan page/ business page wall.
Don’t Post Too Frequently
All the social media marketing articles and videos tell you to post 14 times per week on social media, but this is a terrible idea. The notion that some of your posts will become viral is useless because most will never become viral. You are clogging up your channel with stuff that waters down your brand.
Stick to interesting stuff that is focused on your industry, on your products, on your brand, or concentrate on things that interest your potential customers. Posting frequently may drive a bit of traffic, but it is very difficult to maintain, and the followers who subscribe to your scrappy quick-created content are unlikely to buy from you or spread your brand message.
Have Several Accounts
If you really have to post several times, then get yourself several social media accounts on the same platforms and spread your content out among the accounts. There is a chance that one of your accounts will suddenly become very followed, which means you can focus more of your energy on that account in order to get more customers and spread your brand message.
If you are not happy having to start seven Facebook accounts, seven YouTube accounts, etc., then consider buying other people's social media accounts.
Buy Other Accounts
These days, people are able to sell their social media accounts to strangers. There are marketplaces like Fameswap where people who have a success social media account may sell it for real money.
It is a fun way for people to monetize their social media efforts, and it is great for companies who are looking to expand their reach and influence on the Internet. You can do a similar thing as the above paragraph, where you maintain these accounts and see if any of them pop off and become popular. You then concentrate on those accounts and put your others on the back burner.
Buying Influence From Others
We all know that influencers are up for sale. If you are going to have influencers shout you out, then do not offer them money. They all have very strange ideas about how much they are worth. Instead, give them “Swag.” This means giving them your best stuff to play with. Influencers are often looking for content, and when you give them your stuff, they have plenty of content ideas to try.
They can do an unboxing video on YouTube, they can do a comparison article, they can create a podcast comparing your stuff to other companies. They can take Instagram photos of them using your stuff, and they can post product demonstrations and tutorials on Rumble. Influencers may also fall in love with your products and end up promoting them independently in the future, especially if they are the sort of influencer who spends a lot of time bouncing around Facebook.
The Risks That Come With Marketing Companies
As a final thought, you should probably do your technology marketing alone (unless you are already working with a marketing team you trust). Your job isn't that difficult. You have an interesting product, you simply need a way of packaging that interesting product into an online parcel that draws followers and potential buyers.
When you use marketing services, you have no idea how they are actually generating interest or attention. Are they buying likes? Are they running a click farm?
It isn't often worth the risk that they may do some black-hat SEO/SEM nonsense and get your accounts shadow banned. Try marketing companies later down the line when you already have a following and you can direct their actions rather than them giving you strategies and promises.