Online Marketing 101

Online Marketing

Online marketing is a great strategy that you can use to promote your business brand and reach a wider audience. It is also known as internet, web, or digital marketing.


What Is Online Marketing?

Online marketing is using effective web-based channels to provide information about a company, brand, products, and services to some potential buyers or customers. The main objective of online marketing is to reach a larger audience and convert potential customers to customers.

online-marketing-101

Therefore, you need to find out where your target customers mostly spend their time, what they search for, other related products they shop for, and the social media sites they engage in.

Functional digital strategies need to be used to attract customers. Generally, in online marketing, certain tools and methods are used to promote products and services on the internet.


What Are The Types Of Online Marketing?

Online marketing can also be termed internet marketing, web marketing, or digital marketing. There are different types of online marketing strategies. These include:

  • Social media marketing
  • Email marketing
  • Search engine marketing
  • Content marketing
  • Display advertising
  • Search engine optimization
  • Pay-per-click advertising
  • Affiliate marketing

The Benefits Of Using Internet Marketing.

In the past, people mainly relied on walk-in customers. However, with the online revolution, business owners are acquiring more customers online rather than on-site.

Surprisingly, people are doing internet and social media research before making any purchase decisions. Here are some of the benefits that come with internet marketing:

1. Internet Marketing Is Cost-Effective

Internet Marketing Is Cost-Effective

Internet marketing is cheaper than the physical modes of advertisement. You can have an online store, without any physical location except your warehouse/storage. Whenever a customer makes an order, you can quickly supply the order to them.

Thereby, you won't need to invest in shelves, a physical location, or other utilities. You will just need to order items based on demand. With an online store, you can also track the item combinations that buyers purchase together.  Therefore, you can know how to customize your store to increase sales.

This has also led to the evolution of print-on-demand and drop-shipping businesses – in which sellers, only order items from third-party companies, when a customer orders from them. The business chain has become simplified.

2. Internet Marketing Is Flexible

How often have you gone to your favorite store and felt bad after finding it closed? Well, internet marketing is more flexible. Clients can shop for your products or services at any time.

A customer can browse through your online store in real-time, leave a message or quote, and you can reply once you are back online. You won't even have to worry about overtime payments for your workers or opening hours. Orders can be made at any time.

If you have invested well in content marketing, they will also get enough information and even try out other services or products.

3. It Provides A Customized Advertising Approach.

There is no limitation in the kind of advertising approaches you can take in internet marketing. You can have an affiliate marketing campaign in which other website owners can promote your products on their website or social media pages.

This makes it easier to advertise your products. Also, you can track the kind of purchases made by customers on your site, to know the right recommendations to give them once they visit your website.

Many people use social media sites daily. If you use the right marketing strategies on social media, you are assured of attracting more customers.

You just need to first identify your target customers and pay for advertisements on the different social media sites. The use of social media sites is growing with each day. Will it be Pinterest, Facebook, Twitter, TikTok, or Instagram?

5. Internet Marketing Helps In Relationship Building

The internet is a crucial area that you can use to build relationships with consumers. You can even have an email marketing strategy; to send offers, discounts, and other great sales information through email. This builds the relationship between you and the customers.

You can be sending a follow-up email after a transaction and this creates a cordial relationship. Just ensure you have customized marketing for your target audience.

6. Reach A Wider Audience

 Reach A Wider Audience

Internet marketing makes it easier to reach more people. With a website or online platform, many people can reach you from different parts of the world. When you just have a local store, only those in your vicinity can get in touch.

However, with an online presence, you get a larger audience. Also, content marketing is important to ensure that you attract an audience to your site through your blog section or product information. Also, ensure your content is optimized for search engines to make it easier for people to find you.


Internet Marketing Strategy

Just ensure you use a strategy at a time and not all of them at once. You need to put yourself in the customer’s shoes to solve issues and satisfy their needs. Also, consider using a free agile project management tool to ensure the smooth flow of your business activities.

1. Blogging for SEO and Keyword Research To Grow Traffic

Blogging for SEO will help to increase traffic to your website. You need to use the right keywords in your website or blog to make it easier for people to find your content. People search for certain terms, and you need to use those terms in your content.

You can use certain services like WordStream to find the right keywords to use in your blog and use the Keyword Planner to know what people are actively searching for.

2. Invest In Video Content

Another vital thing is creating stunning videos to promote your business on YouTube. When people go to YouTube, they tend to search for videos that can help them understand how to use a certain product or service.

To come up with the right content topic, you can use a service like ahrefs to search for what people are actively searching for on YouTube or the different platforms. You can also embed the videos on your website.

3. Social Media Marketing

First, you can focus on one social media network before moving to the next. This will help you build a loyal customer base and audience. If you focus on the different social media sites at the same time, it can be a bit overwhelming.

So, first, find out where your audience is found and build an amazing social media page there. Also, when working in a team, you can use Wrike to boost the business.

4. Paid Advertising

In paid advertising, you need to consider your audience, budget, and commerciality. Go to the social media platforms your audience is, and pay for advertisements that fit in your budget.

In addition, you need to have great content for your products and services. You can also use project management tools to boost your online marketing campaigns.

5. Use Podcasts

You can either create your podcast or be interviewed in another podcast.  In most cases, the owner of the podcasts tends to link with the person’s social media handles and even website.

Filter through relevant podcasts and pitch why you be the best fit to be interviewed.

6. Email Marketing

Email Marketing

Email marketing is great. However, you will first need the traffic to get the email subscribers and requires opt-in forms to turn a customer into a subscriber. Also, be realistic with your goals and pay more time to your email list.

7. Use of Public Internet Forums Or Community Forums

You can use Reddit, Quora, and other forums for internet marketing. Use the platforms to share your expertise, build relationships, and help others. Just use links to your content sparingly.

It is advisable to just link to content that supports a certain answer. Try not to promote your products or services pages in the forums.


Start Your Business Through Internet Marketing

Internet marketing strategies can help to scale up your business in a huge range. You just need to use the right strategies that are essential for your audience. Find out where your potential customers are found and use the right internet marketing strategy.

Just ensure you follow a strategy at a time, then with the results, you can know how to move forward. Always record your progress to see what works for your business and what doesn’t.

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