You have an email marketing campaign in place, but it isn’t doing much for your business. You do most of it independently as your business is on a tight budget. Are there dedicated tools that can assist in polishing your email marketing campaign, especially at no cost? Freeware tools can help you enhance your campaigns.
Some of the best freeware tools to enhance your email marketing campaigns in the market are MailerLite, Brevo, Mailchimp, and Omnisend, to name a few. These tools offer feature-loaded free plans that let the brands experience their services and upgrade to paid plans as their businesses grow.
The free plans of the tools for email marketing give access to some of the best features of the brands. They help you create emails that showcase your brand value, automate their delivery, and eventually generate leads and nurture them.
Freeware Tools For Email Marketing Campaign
There are several freeware tools for email marketing available in the market.
“Exploring freeware tools for email marketing is like trying out a buffet meal— you get to test out the best dishes and only take second servings of what really fulfills your cravings!” – Shailen, founder of FunnelTeacher.com
You should definitely check out his mail subject line generating tool for ideas that will increase your email’s open and engagement rates.
We take a look at the ones that provide the most features in their free plans and let the user truly experience their services.
1. MailerLite: An Answer to All Email Marketing Needs
Mailer Lite is a tool for email marketing that gives you access to almost all of its features in the free version. They let you experience the tool to the best of its capabilities.
It is a premium tool for small businesses looking to enhance their email marketing campaign.
Features that make it pop: It lets you add 1000 contacts and send up to 12000 emails/month.
One of its plus points is that it gives 24/7 email and chat support for its 30-day free trial period. It is a beneficial additive.
The drag-and-drop editor helps you make interactive block additions, personalize emails according to your brand’s needs, and track your change history. You can easily view the changes you have made and undo and redo them.
Other features like email automation, website designing, creating and testing landing pages, creation of sign-up forms and pop-ups, and comparative reporting that assists in keeping tabs on the subscriber count and activity make MailerLite a feature-dense freeware email marketing tool.
Consider Upgrading: Mainly when your subscriber count goes up. The premium plan may be a better option than the standard one.
2. Brevo (formerly SendinBlue): Perfect for Unlimited Contacts
Brevo (formerly SendinBlue) is an email marketing tool that small businesses with an ever-growing contact list can use.
Brevo, along with its email marketing tools, provides you a host of other features you can leverage to scale your business. They let you use different services like creation of simple chatbots without taking the help of any external sources.
Features that make it pop: Brevo lets you send emails to unlimited contacts. The number of emails is restricted to around 9000 every month.
At Least 40+ email templates are at your disposal that can enhance your emails. Use the platform for running WhatsApp and SMS campaigns as well.
The free version gives you access to their drag-and-drop editor that ensures your emails to be professional and accessible on all devices. You can add content blocks to your emails. These can be customized or selected from pre-made options.
You can send transactional emails. Brevo also allows you to set customizable sign-up forms to generate leads.
Consider upgrading: Brevo doesn’t give access to many features in its free version, but it lets you feel what it’s like to use its platform. Upgrading to their paid plan gives you access to the A/B testing and advanced statistics. Their ‘Business plan’ is the most popular one.
3. Mailchimp: The Pioneer in Email Marketing
Mailchimp is one of the leading platforms for email marketing and a pioneer in this field. The list of free email marketing tools is incomplete without mentioning Mailchimp. It is beginner-friendly, thus a perfect fit for businesses with a small contact list.
Mailchimp has some excellent features and offers some in its free plan that help the business understand if the platform is a good fit for their needs.
Features that make it pop: Mailchimp allows you to maintain a list of 500 contacts to whom you can send up to 1000 emails per month and it’s a great email design software.
They offer 90+ email templates to create that perfect email for your clients. You can send standard emails, email broadcasts, and create Facebook and Instagram ads.
The free plan also offers behavioral targeting and a single-step automation builder. You can use basic reporting and real-time analytics to understand user behavior. You also get access to surveys to get user feedback for your products. It also gives access to creating pop-up forms to drive up the leads.
It provides a subject line helper that assists in creating catchy subject lines for your emails. The plus point is that it allows you to integrate with more than 300 apps effortlessly.
Another feature that sets the Mailchimp free plan apart from other free tools is the 30-days of customer support they provide. It takes care of any questions you might have while using the platform.
Consider upgrading: If you want to use the A/B testing feature to see what might work for your brand better, comparative reporting, anomaly detection, marketing calendar, and the other vast variety of tools consider upgrading to Mailchimp’s paid plans.
4. Omnisend: A Perfect Partner for E-commerce Businesses
Omnisend is an email marketing and SMS marketing platform that is perfect for e-commerce businesses. They claim to be a platform that can be used by anyone, however small your business might be.
It offers plenty of features in its free plan, making it easy for users to understand the platform better.
Features that make it pop: A business can maintain a list of 250 contacts to whom they can send up to 500 emails in a month. Along with emails, a brand can send 500 web push notifications, publish 50 product reviews, and send 60 SMS at one time. A brand is free to upgrade its plan at any time.
You can automate your emails, SMS, and web push notifications. It also offers pre-built automated workflows. A/B split testing in its free plan makes it stand out from its competitors.
It also provides advanced segmentation along with access to web tracking data history. It also gives access to a sophisticated email builder that helps you with catchy subject lines, content blocks, personalized product recommendations, and many more.
You can create pop-ups and attractive landing pages to generate more leads and grow your business.
Consider upgrading: Omnisend offers almost all of its features in the free trial. You can consider its pro and standard plans as your contact list grows.
Pro-tip: Use a web proxy server and temporary email accounts to register again and take advantage of the trial period once more. You can repeat this process a few times using a free web proxy server. However, I suggest upgrading to a paid plan as soon as possible.
