Wondering how to advertise an online course in 2023? freepctech.com has the answer! Read a guide by an expert writer from EssayService, Phil Collins, to find handy tips and tricks.
Today, there is a major trend toward online education. According to Globe News Wire, the size of the e-learning market was valued at $30.60 billion in 2021 and is projected to grow to $198.9 billion by 2030.
These days, launching an online course is so easy that anyone can do it. Due to this reason, the number of online learning courses on all subjects and topics has risen significantly. However, as the market continues to grow, promoting an online course becomes harder and harder, but not impossible.
If you have an online course that you want to advertise, social media is one of the primary marketing tools to try in 2023. Though promoting a course on such platforms can be tricky, there are some simple tactics that ensure success.
In this guide, an expert in marketing from a top-rated essay writing service where any student can buy essay and get homework help will share with you the top five tricks for promoting your online course on social media effectively.
1. Make Reviews Noticed
One of the best ways to promote an online course is to let potential participants check out reviews from previous students. As you already know, the size of the online courses market is already large and keeps growing rapidly. Due to the tight competition, most users are no longer ready to take chances by signing up for unverified courses. On the contrary, a study by BigCommerce revealed that 72% of users would take action only after finding positive reviews.
So, here is the first trick that expert essay writers suggest you try – showcase real people’s reviews about your course on social media and make sure that your target audience notices them. This way, you will drive more attention and indicate the value of your course over the rest of the ones available out there.
2. Share Video Testimonials
Speaking about reviews, it’s impossible to go past video testimonials, in particular. While regular positive reviews do help build trust and attract new students to a course, video testimonials are even more powerful. A Forbes survey revealed that 70% of marketers call videos the highest-converting medium of all. Moreover, according to Wyzowl, two in three customers say they are more likely to buy something after watching a video testimonial that shows how a particular product or service helped someone like them.
So the next tip from a professional essay writer for hire is to generate video testimonials about your course and share them on social media. This trick will help you enhance your trustworthiness, highlight the value of your offer, and drive more students. As a nice bonus – according to studies, social media users are twice as likely to share video content. Thus, by posting video testimonials, you can also expand your outreach.
3. Build Authority
According to experts from a top academic help review platform specializing in essay writing reviews, the best way to promote and sell anything is to establish yourself as an expert in this field. For example, if you are selling an essay writing course, you won’t be able to attract students to it unless you prove to them that you are a professional essay writer who really knows what it’s all about.
The easiest way to build authority and credibility on social media is through sharing valuable, topic-related content. Make your accounts all about helping potential students – sharing mini-tips, topic insights, and more. This way, you will establish yourself as a real expert and drive more attention to your course.
4. Launch an Ad Campaign
Of course, all the aforementioned tricks work for advertising an online course. However, relying solely on these free and pinpoint tactics, you won’t be able to do the most important thing – expand your outreach and attract potential students who are not yet following you.
To change this, you need a campaign that expands your horizons. Depending on the type of online course that you are promoting and your activity on social media, you can choose to advertise across one or more platforms. Also, you will have a selection of ad types. To get started, try Facebook advertisements. According to statistics, it has been effective for more than 8 million businesses (small to medium ones), so it can come in handy for you as well.
5. Make a Special Offer
Finally, after you follow all the previous steps and create enough buzz around your course, you want to sell it. The best way to do this via social media is to make a special offer valid only for your subscribers.
For example, you can give them a 10%-30% discount, a free recording of the course, lifetime access, or some additional handy materials for free. Most importantly, an expert essay writer recommends making this offer time-bound to create a sense of urgency and make your followers make a quick decision.
So these are some handy tips from an essay writer online from best writing service on how to promote an online course on social media. Each of these tricks is time-tested and proven to be effective, so don’t hesitate to give them a try!