The Dos and Don’ts of Using Photography in Social Media Marketing

The Dos and Don'ts of Using Photography in Social Media Marketing

Good photography is among the most crucial elements that characterize the success of product marketing.

In terms of engagement, photographs of individuals generate 38% greater reach on average, 60% more sales are likely to transpire when images appear on results pages, and 94% more people read articles with images.

Marketers need to use eye-catching visuals to stand out in the sea of content in today's social media feeds. Photos that are interesting and relevant to your audience can help you attract new followers, strengthen existing connections, share information, and increase engagement on social media.

As a marketer, you're interested in learning how to better incorporate photography into your social media marketing efforts. And to help you get started, here are a few things to do and avoid when using photography for social media marketing.

The Dos of Using Photography in Social Media Marketing

The Dos of Using Photography in Social Media Marketing

Here are some pointers for making the most of photography in your social media marketing efforts so that you can attract new clients and win over loyal followers.

Use high-quality images

You can tell a lot about a business by the photos it posts online. Having professional-looking graphics and layout informs your audience that you care about how they perceive your company. Hence, your photos should be well-composed, clear, and attention-grabbing.

A common mistake marketers commit is uploading an image without checking whether it is the right size for the platform. Aside from that, the connection of the photo to the post is essential. It would be best if you thought about how your image relates to the intention of your post and who you intend to share it with.

Additionally, photos should have adequate lighting for the best results and not be overexposed or over saturated. What you can do to address this is to invest in high-resolution cameras. We recommend buying a phone with flexible rear and back cameras, or shop Nikon cameras online. The finest Nikon cameras come in both mirrorless and DSLR varieties, both of which support high-speed photography, crucial for practically all product photographers.

Be consistent with your brand's visual identity.

Maintaining a consistent visual style for your brand communicates professionalism and trust. By establishing a consistent visual identity, brands can improve their ability to connect with their target audience and attract new clients.

What you can do, for example, is edit every photograph with a particular filter and tone, resulting in a consistent brand identity that drives customer traffic, fosters buyer trust, evokes emotion, and increases visibility.

Use images that tell a story.

A compelling story is easier for our brains to process when accompanied by images. With social media photography, it's not enough to capture an attention-grabbing moment; you also need to capture an emotion.

Photographs have made it easier than ever for us to connect with people worldwide. Photographing real-life scenes can help you connect with your viewers on a deeper level by highlighting the universality of human experiences. Thus, always choose subjects conveying unique narratives and supply viewers with meaningful emotions.

Use user-generated content (UGC) to build trust.

Consumers despise being the targets of aggressive marketing campaigns. Instead, user-generated content (UGC) delivers a subtle hint from peers, demonstrating how much they enjoy a product and why others should try it.

One way to do this is to feature consumers' photography in the companies' social media posts. This not only encourages more users to share similar photographs, but they too will enjoy having their work featured by their preferred brand.

The Don'ts of Using Photography in Social Media Marketing

The Don'ts of Using Photography in Social Media Marketing

Now that you have a general idea of how to take images that can help convey your brand on social media, we will go through some of the practices you should avoid and why.

Use photos that are irrelevant to your brand.

Some brands may be guilty of using trending topics for attention by posting photos about them. When you're pressed for time, and your social media feeds look dry, it can be tempting to post the next viral meme. However, you better think twice because it's likely that your followers have already seen it, and posting about it will water down the quality of your other work.

Instead, pay attention to only the relevant topics to your company. Make sure what you're posting is interesting to your target audience by planning ahead.

Overuse filters and editing tools.

Editing social media photos should increase sales of your product or service, but in other cases, editing can harm a brand's reputation. If we're editing something, it's easy to go overboard. You have access to many fascinating filters, settings, and colors to experiment with. But, over-editing product images is never a good idea.

Your consumer may be disappointed when they receive their order if the color isn't quite right or if it appears more perfect than expected. To avoid overpromising or setting unrealistic expectations, refrain from excessive photo editing.

Use copyrighted images without permission.

When you publish someone else's photo without their permission, you receive likes and other engagements that belong to the original photographer. Remember that copyright violations can result in legal repercussions. Remember that claiming you didn't know the law wasn't a valid defense in court.

Post images that are insensitive or offensive.

Whenever you share something political or religious, you risk upsetting some of your followers because they disagree with your stance. Instead, a more welcoming brand profile will appeal to a broader group of buyers. If you're going to post something to social media, be sure it's not offensive by assessing it through a critical eye.


Photos shared on social media can boost interaction with a brand's content. Ultimately, the quality of your photographs can determine the efficiency or otherwise of your advertising efforts, whether online or in print.

By considering the guidelines for posting photos on social media, we hope your upcoming social media post will receive more engagement!

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