Do you own a business? If so, an online presence is crucial for your success. You can't just rely on online reviews to bring in potential customers or clients. The internet is too crowded with review sites and it's easy for your business to get lost in the shuffle.
That means that you need an online presence strategy that will draw people to your site! Check out these strategies below, and be sure to follow them if you want online success.
Create a catchy, memorable domain name
Your business needs to have its own online domain name. If you are typing often in the search bar ‘marketing agency near me’ try firstly to think about your future online presence. It's not too early in the process to start thinking about this – because bad choices are hard to undo!
Make sure that your name is easy for people to remember, spell, and identify with. If you can't think of a good one offhand, try using online tools like NameMesh which will help you brainstorm new possibilities without wasting time online looking at other businesses' names.
You should also make sure that your domain isn't already taken by someone else who might be trying their luck on it or someone who could potentially take legal action against you if they find out that there are another website offering almost identical services under the same address.
Add social media buttons to your website
The online world is all about social media, so you need to make it easy for your website's visitors to share content with their online friends. Add buttons that people can use on Facebook, Twitter, Linked In, and any other site where they might have an online presence of their own.
If someone sees something interesting or useful on your business page, they are more likely to share it with others because you allowed them the opportunity! It will help if you also provide a “share this” option underneath each post so there is no confusion as to how posts should be shared online.
Get Google Analytics installed on your site
Track traffic and conversions online with Google Analytics. You'll learn all sorts of information about your visitors, including where they are coming from online and what keywords you need to focus on that will help them find their way to your site in the future.
This is definitely an online presence strategy worth investing time into – just think how much money it could save you when creating ads for online marketing!
Keep your website updated with new posts every week or two
Post new online content at least once a week, if not every other day. Once again, online reviews are important for business success – which means that you need to make sure your site stays relevant in the eyes of potential customers!
Even if it's just an article about your latest product or service with some catchy hashtags attached, find time within your busy schedule to keep online updates coming regularly so people know exactly what they can expect when visiting your website.
Make sure that your site is mobile-friendly
The online world is going mobile, and it's important that your site follows suit! If you don't have a responsive website design that will adjust to fit different types of screens then the majority of potential customers won't be able to find you online.
You can get affordable themes from online platforms like Themeforest if WordPress isn't your thing – just make sure you check out user reviews before choosing one so there are no unpleasant surprises later on in the process.
Consider hiring someone else to handle updates
If you're a business owner who is good at one thing and one thing only, then consider hiring online help to keep your online presence running smoothly.
You can easily find freelance professionals online that will be happy to work with you on keeping your website up-to-date as often as it needs updating without charging too much for their services! In addition to the ideas above, make sure that your site looks great from every angle – not just top-down views or straight-on angles.
If someone lands on an awkward page because they simply entered the wrong web address (which happens all too frequently) then they will never bother trying again after seeing how unprofessional it looked online!
Update old pages with fresh information
If your website is starting to look a bit dated online, then providing fresh content will help people forget about how it looks and focus on the information you are sharing with them!
You can even take this online presence strategy one step further by making sure that all of your online business's social media pages have been updated too – including Facebook, Twitter, Linked In, and any other sites where potential customers might be lurking.
Use keywords in all text content on the page
Use tools like Google Keyword Tool and SEMrush Pro for help finding which words are most popular online right now. Include those keywords in your online content so that it will appear higher up on online searches, which is a great way to get more people visiting your website!
Include pictures of happy employees, satisfied customers, and other aspects of the business
People online want to know what the business is like as a whole, and including images of your employees or satisfied customers can help them make up their minds!
If people love working for you then it might be worthwhile offering an online employee review service that will allow past employees to leave reviews online. That way you'll have even more positive information showing online about how great your business truly is.
If you follow the online presence strategies mentioned above then you could see an increase in traffic coming from online within a matter of weeks or months.
If you have been putting off the task for any reason, there really isn't anything stopping you from getting started today – except perhaps time constraints? Regardless of what's holding you back online though, be sure that all business owners can benefit from these tips as they are seriously important when improving your online presence!