7 Main Principles for Writing Good Video Captioning: Theory and Practice 

Writing Good Video Captioning

Video captioning benefits everyone. Captions give a text equivalent to spoken words together with any sounds that are crucial to understanding the material. It also provides many advantages; they increase user engagement, aid comprehension, and help viewers maintain concentration.

Video captioning is a quick and easy approach to expanding your audience and boosting interaction with your content. You may easily add automatically generated captions and custom subtitles to your videos using online video editing software.

In Theory and Practice

In Theory and Practice

Regarding the current study, identifying word boundaries via captioning helps translate form to meaning. In other words, it aids students in segmenting speech that could otherwise be difficult to understand.

The written text incorporated into captioned videos can help students learn the language, understand emotional speech, and expand their vocabulary.

Video captions were more helpful to less proficient students than to gifted students. Both more and less adept learners found captions to be beneficial. Thus, integrating verbal and visual information can improve vocabulary learning.

l Captioning a video enhances the film's understanding, focus, and recall.

l People who watch movies in a language other than their own, children and adults learning to read, and people who are hard of hearing or D/deaf may find captions very helpful.

l Everyone who watches videos benefits from captions, from small children to senior citizens.

l People who view videos in their second language, children and adults learning to read, and D/deaf or hard-of-hearing people can all benefit from captions.

Main Principles for Writing Good Video Captioning

Visuals are crucial for grabbing the audience's attention, and your video caption needs to be even better. A great caption will provide context, amuse, and showcase your brand's personality, ultimately increasing interaction.

To assist you in creating better video subtitles for social media, we've compiled a list of our top suggestions.

Create captions automatically

Use the speech-to-text function to automatically generate subtitles for your movie and convert voice to text. Additionally, you can upload a file with your unique subtitles.

Knowing your brand's voice

You must understand your audience to customize your social media marketing plan. You can modify your captions to increase engagement once you know to whom you are communicating.

Think about your captions' targeted users and which style they will find most appealing.

Customizing caption

To give your captions a distinctive look and feel, alter the font, size, and color. To create aesthetic consistency, ensure they align with your brand's style.

Separate captions equally

Divide your captions into equal-length lines to make them simpler to read. Ensure that your subtitles are clear and easy to read for the viewers. The average word-per-minute (wpm) for subtitles should be no more than 170 and, if allowed, no more than 140.

Keep it short and straightforward.

Keep it short and straightforward

The most engaging captions are shorter and simpler because simplicity is the key. A major no-no is an excessive text that obscures the scenes. Make the first line of your video's caption as intriguing and exciting as possible to pique users' interest if you want to boost the number of people who view your video.

Take note of your timing.

The captions must exactly match the spoken words. They should typically change with each episode of your video and should not remain on the screen for more than six seconds.

It would help if you used subtitles with fewer characters for scenes that move quickly to give the viewer enough time to follow along. The spotting principle’s  goal is to ensure that the captions appear and disappear in sync with the audio and visual content.

Try to maintain your speech's style and tone.

Consider the register, ethnicity, era, and other factors. It will directly impact the word choice—mother versus Mum, for instance, or  Wireless versus Radio, etc.


Video marketing is used by businesses of all sizes and in all industries. As a result, video captioning is increasingly being used to reach a larger audience and generate more leads. Adding captions to videos is a quick and easy way to expand your audience and boost engagement with your content.

To understand your well-captioned videos, foreign viewers must first understand how to caption correctly. You should either seek transcription services or choose an online video editing app that incorporates automatic captioning.

We advise you to look for free software packed with features so you can further edit and improve your video. Using a top-notch video editing program with an automatic captioning feature, you can easily add generated captions and personalized subtitles to your videos.

Leave a Reply

Your email address will not be published. Required fields are marked *