How does your law firm website rank? If you're ranking in the first few pages of Google, then congratulations! You have a great ranking, and most people will see your site when they search for legal topics.
However, if you're not ranking in the first few pages of Google, then this blog post is for you. We'll take a look at how to get your law firm site up those search rankings so that more people can find it!
1. Optimize your site for SEO
Optimizing your site for SEO is the key to ranking high on Google. This means that you need to have a clear idea of what makes your site content great and use those things in an organized way so others can find it easily.
Optimizing a site for ranking is a lot like creating a game plan for the site so that visitors can find what they are looking for quickly and efficiently. As stated at https://www.consultwebs.com/, if SEO isn't part of your day job, then talk with an expert who specializes in ranking content and understands the language of Google.
The more a search engine sees your website ranking high for specific keywords relevant to what visitors are looking for, the higher they'll rank your site overall.
2. Content is King!
Content is the number one ranking factor for Google. We have all heard this, and it is true. If you are not able to engage people with content, then what is the point?
You should have a blog post at least once per month.
Many other parts of content need to be included regularly, like company information about the firm, such as address and phone number, hours of operation, or attorney profiles.
These all help rank better since they can build trustworthiness and credibility among potential clients, which means higher rankings when people look up attorneys online!
3. Remember to Add Social Media Buttons
Your social media buttons will be the first thing a potential customer sees on your site. Make sure you have them in place before ranking for anything else!
It would help if you also considered implementing social media sharing buttons that only show up when someone is scrolling down to the bottom of an article, so they don't distract from what's at the top.
4. Include contact information at the top of each page
Adding contact information at the top of each page is a great way to get your law firm website ranking higher.
There are many benefits of adding contact information on every page:
It allows the search engine crawlers to find and rank you more easily by identifying what type of business you are, where you're located, and who runs it.
The ranking will be improved because people will have greater trust in your site if they can reach out for further information or clarification about something.
You'll drive traffic by having them call up any number of changes made to their address, phone numbers, or email addresses without having to worry about updating all those pages themselves.
Providing an accurate mailing address helps with this issue as well. For instance, when someone's address changes, you can include the old address so that people can still send them mail.
5. Make sure all images are optimized
Optimizing the images in your legal firm website is one of the most overlooked ranking factors.
Images are a key component in ranking sites, and many webmasters neglect this essential step in their SEO process. For those who do optimize their images, however, they will find that it can significantly increase your ranking potential for certain search terms
What does image optimization entail? It means taking advantage of all available tags on an image to tell Google what content is contained within the file. Keywords should be used as filenames and alt text descriptions.
Those same keywords should also be repeated throughout the HTML code itself so that there's no confusion about which keyword you want to rank higher.
This approach helps your site look more natural to Google when ranking results come up full of relevant keywords.
There's a misconception that optimizing images is not worth the time because they are too hard to edit or take too long, but there are ways to optimize your photos without spending hours on them.
You can use Adobe Photoshop and Gimp, which have many features built-in for easy image optimization, such as keyword insertion and cropping tools.
6. Create a Mobile-friendly Site
In the era where mobile phones have continued to grow, many ranking algorithms are now looking at how mobile-friendly the site is.
This means that if your website isn't formatted for a mobile device, it will be penalized by search engines and won't rank as highly in SERPs.
The best way to know whether a law firm's website meets all of these criteria is to use Google Mobile-Friendly Test Tool.
It checks everything from code formatting to text size on different devices so you can rest assured knowing you've done what you need to do when ranking high in SERP listings.
7. Use the Correct Keyword
Keyword insertion is an important ranking factor. It's one thing to have the right content, but if you're not inserting your keywords at the appropriate times in your posts, there is a good chance that Google won't find it and rank you as high.
If you're not sure what keywords to use, talk with someone at Google or Yahoo for help ranking the top sites for your area of practice; this will give you some idea about which keywords are most commonly associated with that niche.
You can also find out how keyword research may lead to better search engine optimization by reading articles on websites like Search Engine World, SEOmoz, WebmasterWorld, and others who specialize in these areas online.
Now that you know how to optimize your site for SEO go out and apply these tips. It is important to remember that content reigns supreme in the search engine world, so be sure to provide engaging articles on topics relevant to your business or industry.
Be sure not to forget about social media either, as it will help build links back up towards your website ranking and give customers a chance to interact with you directly through comments and likes! We hope this blog post was helpful.