Technology is influencing, if not transforming, nearly all areas of our lives, from the way we exercise to how we bank. And the beauty sector is no different.
The concept behind beauty tech involves embedding technological innovations and digitization into the core of the creation, manufacture, and distribution of products and the implementation of new treatments, radically transforming the industry.
Technological advancements in the skin microbiome and biology, nanotechnology, and biological genes, have revolutionized the cosmetic industry. Likewise, the development and breakthroughs in new materials and technologies have led to the creation of new practices and products. In this article, we'll discuss how technology is being used for beauty.
Personalization
Beauty brands today are leveraging AI or artificial intelligence to gather and analyze data on consumer preferences and purchasing behavior to help them offer more personalized experiences. For example, some websites guide consumers to products they may be interested in buying based on their search history or buying history.
Another form of personalized service makes use of a colorimeter, which digitally scans people to check their skin tone. In doing so, they can select the best product based on the information that the device provides.
IPL therapy
IPL or intense pulse light therapies are increasingly becoming commonplace, and it’s not hard to see why. After all, it can help treat various skin conditions, including but not necessarily limited to hair removal and lesions. It can even undo some of the damage that sun exposure can cause and restore the skin’s natural beauty to a certain degree.
An IPL treatment uses energy in the form of light to target the skin’s affected areas. By heating them, IPL helps the body rid itself of unwanted cells and address the issue for which you’re seeking treatment. Once the session is done, you might look younger since it improves skin tone. Moreover, recovery is generally quick because it won’t hurt other tissues.
Virtual try-on
These days, many beauty companies are leveraging augmented reality technology, as it enables their customers to try on makeup colors digitally.
By allowing consumers to see specifically how cosmetic products like lipsticks and eyeshadow look on them online, they’ll be more willing to commit to purchases over their websites or mobile applications.
Printed makeup
Another tech trend that beauty brands have begun to adopt is what is known as printed makeup. The introduction of this novel method makes the entire application process smoother and easier.
Some of these tools can scan the skin and apply the makeup precisely to hide age spots and discolorations more quickly than doing it by hand. For this reason, many experts expect this type of technology to become more commonplace in the future.
Conclusion
Every industry has been transformed by technology in one level or another, and the beauty sector is no exception. Whether it’s to improve convenience, precision, or quality, technology impacts the industry more than many realize.
Thus, it’s only a matter of time before every brand in the beauty industry starts to depend on technology.
