According to preliminary data from Statista, by 2023, these figures will reach 3388 million US dollars.
In addition, the trend to create enterprise applications is gaining momentum, so more companies want to have their application. This will optimize internal and external processes in the company.
What is Enterprise Mobile App Development?
Enterprise mobile app development is creating an application that will meet the company's needs. The main essence of the application is to optimize the work of employees. The development of an enterprise application will be different from the usual one because scalability and fast data transfer must be considered. You also need to consider that data security will play a fairly large role, as well as optimization between different devices. The slightest mistake can cost a company dearly.
Testing in such a development should be carried out in detail, which is why third-party software testing company often uses it. These companies can test each component with a specially scripted program. As a result, they will be able to find all the bugs and errors in the code, providing better security from hackers.
Major Features of Corporate App
The main features of an enterprise application will differ from other applications because the emphasis in development is on the integration and business life of the company and the interaction between different sections of the company. Moreover, the application must work continuously and smoothly. In this regard, there is a similarity between the enterprise mobile app and the standard ones.
Ease of Use
The main task when developing a corporate app is to create an ecosystem that is easy to use and intuitive. Therefore, it is important to do the right research on which the UX design will be based. If the interface and navigation are clear, customers will not look for other software to cover their needs. In the final version of the application, simplicity should be a fundamental part.
Integration on iOS and Android Platforms
Two platforms are most often used, so corporate app development needs to adapt the application to these two systems. But you can use cross-platform development, which will be a good marketing ploy. This allows SaaS development to release an application with a minimum viable product MVP. The ability to cover iOS and Android is fundamental to developing a successful enterprise application.
Productivity
Performance is a key success factor for an application. It is important to optimize the corporate application so that there are no long downloads. Optimal performance means that the application meets high-performance levels and established requirements and expectations. Poor performance indicates that the application is nullifying its main tasks. You need to pay attention to how quickly the application opens the pages and then find the flaws and fix them.
Security
Cyberattacks can pose serious threats to businesses and enterprise applications. Applications store customer and company data such as bank accounts, insurance numbers, and PHI medical information. If the application is not secure enough, there is a chance that this data will fall into the hands of attackers. The application must detect errors or hacking attempts to secure clients. Also, additional automated testing of finished software can find potential security gaps.
Personalization
Personalization helps you attract new customers. Many ways to customize the application for yourself will be a significant advantage over competitors. Customization may include changing the background, fonts, and colors and customizing features in the application. Personalized apps build loyalty, increase awareness, and lead to higher user retention rates.
Analytics
Analytics is the most important component of analyzing customers' behavior with the application. Analytics monitors the performance of an application and helps developers optimize its functionality. In addition, the app should communicate clear metrics and usage statistics. This allows you to adjust the business plan and the application to consumers' needs.
Benefits of Corporate App for Business
To understand the rationality of developing an application, you need to evaluate the benefits that it provides. After that, you can resort to enterprise mobile app development services. They will help to quickly develop the application, which in turn will increase sales rates and make it possible to track employees' success.
- Fast communication between departments. Since all employees are in the same system, contact will be much quicker and easier. This is more relevant when there are remote employees because there is no need to switch to third-party applications to make a call or send a message. It can also be convenient for department heads, especially if the company is based in different cities or countries.
- All data is in one place. For example, all information about clients or existing documents is in one place. This allows you to get the right copy and start working with it quickly.
- Employee performance tracking. Enterprise applications may be able to track employee progress, KPIs, or busy work time. Such a system would allow for a more equitable distribution of bonuses.
Conclusion
The corporate application is a great opportunity to structure the work within the company. All data is in one place, which speeds up and simplifies the work. Developing an enterprise application may seem more difficult, but the main point is that the application has several security factors and is intuitive.
With the help of properly conducted research and UX design, you can get an application that will retain existing customers and attract new ones.
