LinkedIn is a social media platform that allows you to connect with people in your industry, find jobs, and even get hired. It's also a great tool for networking and interacting with colleagues. It's been around since 2003 and has grown to over 300 million members in 200 countries. But what exactly can LinkedIn do for you? How does it work? This article will answer those questions and provide some hacks every Linkedin user should know about!
Finding People on LinkedIn
One of the great things about LinkedIn is that you can connect with other professionals in your industry. But how do you find those people? You can easily find people on LinkedIn by using the search bar. Just type in the name of the person you're looking for and LinkedIn will show you their profile.
If you want to be more specific, there's LinkedIn's advanced search feature that allows you to search for people based on a variety of criteria, including location, company size, and job title. You can use quotation marks to search for an exact phrase. For example, if you're looking for someone with a specific job title, you can search for “marketing manager.”
Merging Duplicate LinkedIn Profiles
LinkedIn is a great tool for networking, but sometimes you may have multiple profiles on the site. Maybe you created a profile for your business and then created another profile for yourself. Or maybe you've been using LinkedIn for a while and have multiple profiles because you've changed jobs a few times.
No matter what the reason, merging LinkedIn accounts into one is possible and it's fairly easy to do. To merge your profiles, go to your Settings page and click on “Manage Profile.” Under “Profile merging,” click on “Merge My Profiles.” You'll then be prompted to enter the email addresses of the profiles you want to merge. LinkedIn will send an email to those people asking them to approve the merge. If everyone approves, the profiles will be merged and you'll only have one profile.
LinkedIn Groups
LinkedIn groups are a great way to connect with people in your industry or field. Groups are discussion boards where members can post questions, start discussions, and network with each other. You can join up to 50 groups on LinkedIn, so it's a good idea to join ones that are relevant to your industry or field.
To find groups, go to the search bar and type in keywords related to the group you're looking for. For example, if you're looking for a marketing group, you would type in “marketing.” LinkedIn will then show you a list of groups that match your search. Once you've found a group you want to join, just click on the “Join” button and you'll be added to the group.
LinkedIn Pulse
LinkedIn Pulse is a feature that allows you to share articles, thoughts, and ideas with your connections. When you publish an article on Pulse, it will be shown to your connections and other people who have shared interests with you. You can also share articles that you've read on Pulse. To share an article, just click on the “Share” button below the article and then choose how you want to share it. You can either post it as a status update or include it in a pulse card.
Pulse is also a great way to get your name out there and build up your brand. When you publish an article on Pulse, it's like writing a blog post. Your article will be seen by people who are interested in what you have to say, and it will show up in search engines when people search for terms related to your article.
LinkedIn Ads
LinkedIn Ads is a feature that allows you to create ads that will be shown to your connections. You can use LinkedIn Ads to promote your company, products, or services. You can also use LinkedIn Ads to generate leads or get more website traffic. To create an ad, go to the LinkedIn Ads page and click on “Create an Ad.” Then, choose what you want to promote and fill out the form.
LinkedIn will then show your ad to your connections. If you want to target a specific group of people, you can create a targeted ad. To do this, go to the LinkedIn Ads page and click on “Create an Ad.” Then, click on “Targeted Ad” and select the group you want to target. LinkedIn will then show your ad to that group of people.
Customizing Your LinkedIn URL
When you first create a LinkedIn profile, you're given a long, random URL. This URL is fine if you're just using LinkedIn for personal use. But if you're using LinkedIn for business purposes, it's a good idea to customize your URL so it's more professional. To do this, go to your profile and click on the “Edit Profile” button.
Under “Profile URL,” type in the URL you want to use and click on “Save.” When customizing your URL, try to use your name or your company's name. This will make it easier for people to find you on LinkedIn and will also make your profile look more professional.
Hiding Your Connections
If you're not yet ready to connect with someone, you can hide your connection from them. This is a great way to protect your privacy and to avoid being contacted by people you don't know. To hide your connections, go to the “Settings” page and click on “Privacy.” Under “Who can see your connections,” select the option that says “Hide your connections from.”
Then, type in the email addresses of the people you want to hide your connections from and click on “Save.” If you want to take your privacy a step further, you can also select the option that says “Only allow people who have your email address.” This will make it so only people who have your email address will be able to see your profile.
The LinkedIn platform can be extremely useful, whether you're looking for a job, trying to grow your business, or wanting to keep up with your industry.
By taking advantage of some of the tips and tricks in this article, you can get the most out of this platform and use it to your advantage. Just remember to be strategic in how you use LinkedIn and to always put your best foot forward.
