Streaming Demand is More than Ever: It’s Straining the Internet

Streaming demand

Streaming entertainment has been a prime focus for some of the world's largest telecommunications and entertainment giants. Read this blog to find out why!

As more individuals were advised to stay at home to avoid the spread of the new coronavirus, the prospect of a bored, cable-cutting consumer seeking anything to watch for weeks became a reality.

It has increased the demand for entertainment, notably Netflix, Hulu, Disney Plus, and HBONow. Moreover, there are several regionally blocked platforms to experience streaming. To know how to unblock restricted channels, you can visit

Will Streaming Sites Suffer?

Streaming Sites Suffer

We have shared content on watching BBC iPlayer, Disney Plus, Amazon Prime, Hulu Plus in New Zealand, American Netflix, Kayo Sports, Foxtel, Channel 4, 9NowHBO in New Zealand, Stan Australia, and many other streaming services across the world.

Over the previous few weeks, HBO's parent company, WarnerMedia, investigated how many of its customers spend more time viewing movies and TV episodes. At the same time, the television industry had a 20% rise in viewership last week compared to the previous month.

HBO Now saw its most significant usage since the summer. On HBO Now, the number of consumers binge-watching series has climbed by 65 percent, while movie consumption has increased by 70 percent.

WarnerMedia isn't the only business experiencing an uptick in traffic. Ted Sarandos, Netflix's chief content officer, told CNN that the firm had witnessed an increase in streaming, despite the company's refusal to reveal figures.

According to third-party firms, streaming services like Disney Plus saw enormous boosts in usage and subscription signups during March 14th and March 16th, when The Us was the origin of social isolation.

The Internet Is More Accessible Than Ever.

Is The Internet Able To Keep Up With Its Own Pace?

Many people are being forced or urged to study or work remotely after the COVID-19 virus spreads throughout the globe. They can hold meetings and conference calls and take courses over the internet.

On the other hand, is the internet prepared for the unexpected rise in inactivity? What about the millions of people in the United States who don't have access to high-speed internet in the first place?

Let's start with the positive news. According to Andrew Dugan, CTO of networking provider CenturyLink, there has been a substantial increase in traffic from residences across the country during the last several weeks – online use is up 35 percent.

Fortunately, the increased traffic does not threaten the web's basic infrastructure, which can be supplemented with more capacity to accommodate the high traffic.

Dugan says, “We have detected some hotspots,” but they are effortless to manage in the network's core. As a result, we can quickly increase our internet backbone capacity, especially for larger carriers with a fibre-based infrastructure.

However, according to Dugan, some communities, particularly those with fewer populations, may face more difficulty than others in maintaining high speeds. In addition, outside of big cities, internet infrastructure isn't usually as sturdy or constructed to handle such a rapid increase in traffic.

Internet Service Providers (ISPs), such as Comcast and Verizon, provide local connections to people's homes. It is known as the “last mile.” It presents particular problems.

The last mile can be most affected during peak and night hours when everyone is online streaming video, playing games or simply fooling around online.

Breaking Bandwidth

Breaking Bandwidth

After the pandemic, people have prepared for anything that could happen in a world where everything has to be available at the touch of a button at home, and broadband networks may not be up to the challenge.

YouTube Music Premium, Spotify, Apple Music and other streaming music services are known as bandwidth hogs. Video streaming sites, also known as “bandwidth-hogs,” consume significantly less bandwidth.

At the Demand of the Disney Plus, Netflix, YouTube, Amazon Prime Video, EU, and other video services have agreed to downgrade stream performance in Europe. Also, Check out the 8 best streaming services.

Netflix's cut was in addition to other measures the business has taken since 2011 to maintain consistent streaming in low-bandwidth locations.

Netflix already utilizes an adaptive streaming feature that automatically modifies the quality of streaming content based on available bandwidth. However, Netflix has been urged by Internet service providers worldwide to reduce streaming quality quickly.

In a blog post, Ken Florance, Netflix's vice president of content delivery, explained that the request is reasonable since “various ISPs worldwide have designed their networks in different ways and operate within different limits.”

ISP networks in densely populated regions are subjected to different stress than those in rural areas. As a result, some ISPs will construct networks with significant capacity, while others will not.


The scenario in which the entire globe has found itself is ordinary. However, after the pandemic, extreme measures have been taken While many sectors have suffered due to society's current self-isolation, streaming is booming.

According to Warner Radio's official blog, consumers will remain at home and experience a bump. However, as the number of people using the internet grows and new services emerge, firms that provide streaming services will be okay if the internet's infrastructure keeps up.

Leave a Reply

Your email address will not be published. Required fields are marked *