Any digital marketing professional must have come across the statement, “email marketing is dead,” at some point in their journey. On the contrary, email marketing is capable of drawing in more sales in comparison to other marketing platforms.
The misconceptions regarding the potential of email marketing in an age of powerful digital marketing platforms and tools have been misleading marketers.
According to a study by Adobe, millennials spend almost 6.4 hours reading their emails every day. As a matter of fact, email is still one of the most commonly used online tools as people use their email regularly for work and other important activities. The following post helps you learn about the different benefits of email marketing.
Significance of Email Marketing
The process of email marketing basically entails communication exchange or message transfer through emails. In other words, it is all about advertising your name through your brand. Almost 70% of millennial users prefer brands sending email messages. At the same time, around 40% of digital marketing professionals still rely on email marketing. You should learn more about email marketing as a significant marketing instrument.
Brands can rely on different types of emails to capitalize on the benefits of email marketing. You can identify the common choices, such as welcome emails or confirmation emails. In addition, newsletters and cart abandonment emails also serve an important role in fuelling the growth of email marketing.
Benefits of Email Marketing
The definition of email marketing and different types of emails used in email marketing show that it is still a powerful tool in digital marketing. Around 40% of B2B marketers perceive email newsletters as an integral highlight of their content marketing campaign. Most customers rely on email to obtain updates regarding brands.
It is practically impossible to undermine such estimates regarding email marketing advantages. For example, McKinsey states that email is almost 40 times more effective in comparison to Twitter and Facebook for acquiring new customers.
How can email marketing stay strong against other popular channels for digital marketing? Here is an outline of the advantages of email marketing for answering the question.
1. Personalized Content
The foremost benefit of email marketing points at the facility of serving personalized content to your target audience. Brands can segment their customers into different lists according to their custom preferences and send customized content.
Personalized and targeted content for a brand’s audience in email marketing helps in creating the foundation for long-term customer relationships.
2. Improvements in Sales
According to a report by Marketing Week, email is responsible for $37 billion worth of retail sales annually. Email marketing serves as an exceptional opportunity to entice customers to make a purchase. For example, brands can include items commonly purchased alongside the items bought by customers or list items similar to the previous purchases by the customer.
In addition, brands can also use relevant promotion in email marketing to inform customers about the products, which can actually help them.
3. Ease of Use
One of the most significant advantages of email marketing also draws attention to usability of email as a marketing tool. You don’t need any complicated technical expertise to use email to send marketing messages to your target audience.
The best thing about usability in email marketing is the ease of sending promotional messages to multiple recipients within a limited period of time.
4. The Cost Factor
Majority of discussions regarding the benefits of email marketing would obviously round-up on cost-effectiveness of the method. What exactly determines the cost-effectiveness of email marketing? The answer points to the low cost of using an email service.
Businesses can send customized promotional emails to their target customers at almost zero cost. However, businesses can also find additional value benefits such as high-quality delivery of promotional messages and reduced advertising clutter.
5. The Role of Metrics
Another prominent advantage associated with email marketing refers to the importance of metrics in managing campaigns. While email marketing set the benchmark for faster spread of promotional campaigns, it also opened up the roads for prioritizing metrics.
Emails help in improving the quality of reporting on the progress of a campaign with the help of metrics. Some of the important performance indicators for email marketing campaigns include the click-through rate or CTR of the emails. You must learn more about KPIs for monitoring email campaigns.
The conversion rates can help you identify how your email messages resonated with the target audience.
6. Establish Identity as an Expert
The most important objective for any business to achieve success would point at exhibiting traits that stand out. Interestingly, email marketing helps a business establish its identity as an expert in the concerned industry. The marketing newsletters of a brand could help in ensuring that it can convey its expertise in the field.
Emails help businesses use their most valuable marketing tool, i.e., content, to shape another significant highlight of their marketing strategy. When users receive credible and relevant information from a brand, they are more likely to follow the brand.
7. Customer Relationships
The core element in almost every advantage of email marketing points to how it focuses on the customer or target audience. Customers can connect better with a brand through personalized content, while brands can track their customer’s preferences.
The focus on customers and a dedicated channel for communicating with them serve plausible results for improving customer relationships. What could be better for a brand than the trust of its customers?
Are You Ready to Use Email Marketing for Your Business?
The different advantages of email marketing showcase how it can serve as an alternative to other popular digital marketing tools. Businesses can use email marketing to develop customized and direct relationships with their target audience. Here you can find useful information for your business about one of such services.
The popularity of email marketing might have been overshadowed by other methods such as social media marketing. However, email is still one of the strongest platforms for sending out promotional messages to your brand’s audience.
You need to learn more about email marketing and discover the suitable tools that can help you accomplish your goals. Dive into the world of professional email marketing services right now.